“Not a social media guy” by his own admission, Albert Shalmers is committed to the music in an old-school kind of way. He writes, plays all the (actual) instruments, records and mixes himself, and at the same time steers away from what he deems “modern production tricks,” which can make songs sound “boring and flat” and in any case don’t help you as a musician, he says. I don’t at all disagree, while adding that there could be a chicken-or-egg thing going on here in that the people who lean too heavily on “production tricks” may be doing so because the songs they are capable of writing and performing are uninteresting and uninspiring to begin with.
I, meanwhile, completely appreciate another old-school method Shalmers employs, which is reaching out with a personal email and then backing it up with a song that speaks for itself, minus any long-winded narrative about why he wrote it and the many layers of deep personal significance it has. Everybody has a story; not everybody has a good song.
“Loved Out” is indeed a nifty piece of work, marrying melodic flair to a lyrical deftness that strikes my ear as particularly refreshing: the song delivers its lines in absorbable nuggets, allowing the ear either to tune in to catch the developing story (there is one) or to take in passing phrases that feel meaningful on their own. In either case, the words are powered by three separate, equally strong melodies–in the verse, the chorus, and (talk about old school), a genuine bridge (starting at 2:06) with its own melodic hook.
I could quibble with one or two production moments here–probably the inevitable result of being a bit too much on your own?–but on the other hand I really appreciate some of his choices, such as the wall of backing vocals that suddenly reinforces the hook at 1:17. The fact that the song works on two levels–Shalmers notes that it’s actually about his love-hate relationship with the 21st-century music business–is a bonus. I’m glad that he had the wherewithal to transform his “loved out” feeling into something this worthy and appealing.
After spending some number of years as a session musician in Toronto, Shalmers has recently begun writing and recording his own music. “Loved Out” is his third single to date. He hopes to have an album out by year’s end. MP3 courtesy of the artist.