Breezing in on a vibe that explores the overlap between the Cranberries and the Sundays, “Sure” overflows with melody and nostalgia. And yet, the magic trick here is that Hatchie mastermind Harriette Pilbeam manages to put forth her music in a crisp, contemporary package. Which doesn’t (thankfully) mean she’s pandering to any of today’s all-but-listenable trends (over-processing, mindless digital rhythms, affected vocalizing). This is as solidly constructed a piece of music emerging from the remnants of the pop-rock spectrum as one can hope to encounter in the ongoing nightmare that is the year 2018.
I’m hearing a coy type of syncopation as one of the keys to this song’s earworm-y success. After the chiming, guitar-filled intro, the drums kick in at 0:22, and if you listen you’ll see that we get a direct second beat but in place of an equally accented fourth beat (which would be the classic backbeat rhythm), there’s a stuttered, off-center accent. This manages both to move the song along and to play with the flow in an agreeable way. Added to this is the way the lyrics in the verse begin only on the second beat of the measure, which creates a pleasant, head-bobbing lag, the hesitation pulling us forward rather than backward. Resolution comes with the sturdy descent of the chorus, melody now planted on the first beat, even as the drumming underneath stays with its offbeat swing.
And hey that’s a rather wordy explication; I could also just say: it’s really catchy.
Pilbeam is from Brisbane, which partially explains her easy way with this type of melodic, history-embracing music—Australia is one of a handful of countries (Sweden is another) that has figured out how to maintain cultural interest in rock’n’roll’s organic development long after the combined machinations of the mainstream American music industry and fad-obsessed internet crowds have left it for dead. “Sure” was originally released as a single in November 2017, and became more widely available with the release of her Sugar & Spice EP in May 2018. Hatchie is finishing up a US tour as we speak, with dates upcoming this month in LA and Brooklyn, among other places.