I’m not sure what makes M. Ward so M. Ward-y. I’m also not sure I’m a completely huge fan of M. Ward-iness; but the man without question has something going for him, and I find myself falling for some of his songs without completely knowing why. This is one of them.
So yeah we get those reverbed, slightly-processed, just-woke-up vocals. That’s an important part of the M. Ward sound. You can clearly picture the scruffy, pillow-crushed head of hair that goes along with the voice. We also get the brisk, no-nonsense musical setting that Ward likes to offer, in this case a percussive, immediately likable blend of keyboards and drums. Built upon the olden-days effect of beginning and ending each verse with the same two lines, “Primitive Girl” doesn’t aim to change the world or blow your mind but it feels wise and it warms the heart, and there’s something to be said for that. Note that the song wraps up within about two minutes, after which comes a wistful, Tom Waits-ish coda that, on the album, segues directly into the next track. As a standalone MP3, it ends abruptly, be forewarned.
“Primitive Girl” is a song from A Wasteland Companion, M. Ward’s seventh solo album, released this week on Merge Records. The album does feature She & Him compatriot Zooey Deschanel on a couple of tracks, but this one is all him, no she. MP3 via the good folks at 3hive.