And speaking of reverb, well, here you are. Camera Obscura has built a sturdy sound around a spacious, melancholy reverb, affecting not just lead singer Tracyanne Campbell’s voice but, it seems, the entire rest of the band as well. Combine this with a knack for nostalgic beats and bittersweet lyrics and we end up pretty much suffused with a happy kind of sadness that only certain kinds of pop songs can deliver. This one carries an extra bonus ironic twist, as the song’s narrator, contrary to all musical cues, insists by the end that she will not be sad again. As the extra bonus ironic saying goes, good luck with that.
The (reverbed) keyboard motif that launches the song and recurs throughout is the spine which supports the whole–ongoing, upward-yearning octaves and near octaves that can almost sound optimistic if you’re not listening carefully, and against which Campbell’s disconsolate purr feels particularly star-crossed. Pianist Carey Lander is apparently playing ABBA’s piano on this track, which seems to me another ironic touch, another way the band is playing with bubblegummy nostalgia but finding their own present-day substance in the process.