Toma

“Going Nowhere” – Toma

For a while there in the late ’90s and early ’00s, until it more or less died as far as the hipsters are concerned, rock’n’roll was increasingly taken to task for not offering up anything “new” or “original,” as if this most derivative of musical genres was ever truly about being new or original. Lazy critics yawning that this band or that wasn’t doing anything you hadn’t heard before was always beside the point. Good rock’n’roll was never really about being new or original; it was about being good. Much of rock’s goodness has always been grounded in visceral impact: does a song grab you? Does it work precisely because you don’t need to analyze it or philosophize about it or fit it into this or that intellectual construct? If at the same time a rock song can integrate its influences in ear-catching ways, then, well, we’re moving beyond good to great.

And so here comes the Austin quartet Toma, doing precisely this: taking a variety existing aural elements, integrating them in engaging ways, and crafting a song that grabs the ear quite firmly. I might even partially contradict what I just said and note that a band can in fact sound if not original then at least semi-original if it manages to combine its influences in new-seeming ways—although this point is always going to be difficult to demonstrate conclusively. But with “Going Nowhere,” my ear hears a bracing amalgam of ’80s synth pop, up-to-date production, and classic rock’n’roll (“it’s got a backbeat, you can’t lose it”). And the synth pop vibe is really more a feel than a particular sound, as you will no doubt notice that “Going Nowhere” ends up being anchored in solid guitar lines.

As for this so-called “up-to-date production,” I’m referring both to the vocal effects and the background electronics the band works into the fabric of the presentation without unduly disrupting things. There is no particular way to describe this with any specificity, but it could be the thing that makes me happiest about “Going Nowhere.” The ability to use tools as tools rather than gimmicks is one that just might organically arise here in the later ’10s, as a kind of natural corrective to the overkill with which digital tools have been used by the mainstream music industry. Or, it might not. Lord knows I’ve been wrong before.

“Going Nowhere” is a song from the band’s debut album, Aroma, which is due out this week. MP3 via Magnet Magazine



  1. The Future Heart on Friday March 31, 2017

    Yes, exactly. Rock, by definition, is, as it always was, derivative. Great write-up.


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