The fine line between good-catchy and bad-catchy remains indistinct. And, of course, one person’s good-catchy may be another’s bad-catchy. But I do have two basic guidelines. First, there has to be an actual melody. Mindless repetition, or silly chanting, for me, is bad-catchy, not good-catchy. Secondly, there should be a sense of softness to counteract the unavoidable bluntness of aiming to be catchy in the first place. Neither ears nor minds generally speaking like to be bludgeoned without respite. And by softness I am not talking about volume; I simply mean I want to sense the humanity in the music. Lord knows the songwriting factories behind most of today’s Top 40 (arguably a more homogeneous-sounding Top 40 than at most other points in pop music history) have taken formulaic bad-catchiness to new heights (or depths), with robotic sheen and mercenary techniques obliterating any whiff of palpable human-being-ness.
“Divisionary (Do the Right Thing)” is an antidote to that kind of musical conception and delivery. An ambling, deftly-building piece of homespun wisdom, the song centers around a swaying, repeating, group-sung chorus that manages the neat trick of sounding both goofy and inspiring. While the song employs one recurring melody for both verse and chorus, it adds depth and interest via heedful instrumentation and a variety of counter-melodies that rise in conjunction with the chorus as the band forges onward with redoubtable exuberance.
The title track to the band’s new album, “Divisionary” has been floating around the internet for a few months, but only recently, to my knowledge, became available as a free and legal MP3, via NPR Music’s excellent SXSW-related cache of downloads. The album was released on Partisan Records at the end of March. Ages and Ages is a seven-member band from Portland, and were featured previously on Fingertips in August 2011.