“Nothing Ever Lasts” starts cranked to 10 (or maybe 11), equal parts commotion and grace, and never lets up. I like how much the song accomplishes, dynamically, despite the sonic onslaught. In and around the foundational wall of sound, there is freight-train percussion below, a minimal, anthemic synth line above, and Matilda Bogren’s buried but endearing vocals.
Even with her voice mixed down, as the genre usually demands, Bogren steals the show for me, with a few astute moves. First, note the unexpected deviation in the verse—the way the she finishes the first two lyrical lines with an unresolved upturn (first heard around 0:24). In my experience, this kind of shoegaze or dream pop or whatever we might call it is happy enough enshrouding a sing-song-y melody in mud and volume, pushing aside the need for any further songwriting tricks. So that caught my attention. And check out, too, how crisply she manages to enunciate the last syllables of each line in the verse, despite how muffled the words. I may be easily amused but that’s kind of fun.
And then, one more subtle device arrives, first at 0:46: the repeated use of a wordless vocal tag (that is, the “ah-ah-ahh/oh-oh-ohh” part). This, again, strikes me as unusual for the genre. Normally, when a band opts for noise on top, melody below, there are actual words it seems to want you to strain to hear, or not hear. I find the “ah-ah-ahh”s in this context not only charming but a little cheeky.
Echo Ladies is a trio from Malmö. “Nothing Ever Lasts” appears to be their second single, and arrived as a 7-inch last week via the Swedish label Hybris. Thanks to indefatigable Powerpopulist blog for the head’s up.
photo credit: Ebba Ågren