Heyrocco

“Melt” – Heyrocco

Here’s a shot of adrenaline for you ’90s rock fans, full of loud crunchy guitars, gratifying melodies, slightly affected-while-trying-not-to-sound-affected vocals, sexually forward lyrics (“When you undo/My belt/I melt”), and some of that loud/soft oscillation that worked so well before smartphones took over (not that there’s a connection…necessarily…). In the bigger picture of things, “Melt” is timeless rock’n’roll—young men making their desire desirable via backbeat, melody, and loud crunchy guitars.

But notice the tempo here. It’s got a backbeat, yes, but a deliberate one. For all the mighty, bottom-heavy sound on display, “Melt” is nearly a ballad, albeit a loud and R-rated one. (Tricky of a power trio to wrap its sensitive side into a thunderous song that appears to be at least partially about premature ejaculation.) And yet this is not to be confused with those treacly so-called “power ballads” arena rock bands used to churn out back in the day. This is maybe just a slowed-down rock song, but with such brawny vitality that the crowd’s going to dance anyway. From start to finish, the sound is stout and bracing; the simple, declarative chorus is the definition of killer; and the guitar solo you have waited patiently for (2:46) is a concise, off-kilter triumph. For three minutes and forty-nine seconds you can pretend Bill Clinton is still president.

Heyrocco is a young trio from Charleston, South Carolina with one digital-only full-length release to date, 2012’s Comfort, which you can listen to and/or buy via Bandcamp. A full-fledged debut album is expected later this year.




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